ZS Insights B2B is a quarterly e-journal providing leading-edge perspectives on some of today's most challenging issues in strategy, operations and execution for B2B sales and marketing. It draws on over 25 years of focused sales and marketing expertise across more than 25 industries and 70 countries. Today, the collective experience of ZS Associates' 1,200 specialized professionals continually enriches the intellectual capital reflected in ZS Insights B2B.
Each quarterly edition will focus on one salient B2B sales and marketing topic, with articles available to corporate practitioners for easy download. We sincerely hope you find ZS Insights B2B a provocative and valuable resource, and welcome your thoughts and questions.